Your designer has created beautiful elements for your brand’s website and media, but oops!—after attempting to design on your own, your brand doesn’t look as appealing. How can you maintain a cohesive look without the budget to hire a professional for all your design needs?
One of the simplest ways to maintain a cohesive brand identity is by using a consistent color palette.
Choose a collection of colors that embody the essence of your brand and apply them uniformly across all your design materials. This includes your website, social media graphics, business cards, and any other marketing collateral.
Create Visual Harmony: By doing this, you’ll foster a visual coherence that makes your brand easily recognizable and memorable. Furthermore, it subtly yet powerfully conveys your brand’s personality and values.
Using your brand colors should resonate with your core message while also appealing to your target audience.
However, be mindful not to overuse any single color, as this can overwhelm your audience and dilute the strength of your brand’s message.
Strive for Balance: Achieving a balance in color usage will create a more engaging and harmonious visual experience.
Document Your Palette: Keep a record of your brand colors in a style guide to ensure that everyone on your team follows it. This will promote uniformity and enhance the professional appearance of your brand.
Remember, consistency is key to building a cohesive and memorable brand presence—reducing the amount of Oops! 😄