Today technology changes very quickly and the consumer is fickle and quickly bored. If your brand is not routinely being updated and refreshed, it becomes a poor reflection of your business image. An outdated brand and website gives the visual impression that the product or service you provide is outdated as well.
The Negative Narrative:
When a business claims to have multiple years of experience but has an outdated website or brand, the longevity claim becomes a liability rather than a benefit. Your Narrative Reads: We are old and not in tune with the current marketplace, therefore our service and/or product is old and outdated as well.
The Winning Narrative:
Regular updates and maintenance keeps your brand fresh and the consumer engaged. Your Narrative Reads: With years of expertise, we are immersed in current market trends, services, product development and technology.